What is Purpose-Driven Innovation (PDI)?
PDI is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities. We have been using the core elements of this framework for over 10 years at leading brands worldwide, and our latest round of work guarantees it will continue to push the envelope in 2021, if not until 2030 😉.
Why did you make this course?
We believe purpose to be the trend-of-all-trends and that teaching purpose-driven innovation – our methodology and trend framework – is the key to fulfilling our mission of empowering more professionals to bring more sustainable and impactful innovations to market.
How do I enroll in Academy?
Easy! Just tap or click Enroll Now and you'll be taken to our online learning environment to fill in your personal and payment details. You will then receive a confirmation email and be able to start your course straight away.
Do you teach Academy via workshops or custom packages?
We've run Purpose-Driven Innovation workshops at brands around the world. For a custom-made solution, just email Lucy Goodman, our Business Development Director.
I'm an organization, do you have team or group discount options?
Absolutely, we offer package deals as well as customised workshops, for a wide range of companies and institutions. Check out the options or email Matthijs van Waveren for other solutions.
I'm a student or educator, do you have an educational discount?
Of course! Check out our special offers for students and educators.
Do you offer a money back guarantee?
Yes! We offer a no-risk guarantee: if, after purchasing, you feel Academy is not for you after all, then just let us know within four weeks of your purchase and we will refund you in full.
I'm a TrendWatching Premium user, do I get access to Academy?
Yes! All of our Premium users are entitled to Academy access free of charge. To enrol as a Premium client, please log in to your account.
What language(s) is Academy delivered in?
Academy’s videos and materials are in English but now you have the option to follow Spanish and Portuguese subtitles and also download translated bonus materials!
For any other enquiries, contact us at [email protected] and we will get back to you soon!